The use of “natural” on labels is a much looser term than the use of the term “organic.” There’s no single set of requirements for products claiming to be natural. Farmers or food companies that use the “natural” label are not subject to inspections as a condition of using the label. You just have to take their word for it. However, “natural” foods are not necessarily sustainable, organic, humanely raised, or free of hormones and antibiotics. Again, knowing where your food comes from is definitely a benefit.

Sustainable Dictionary